I love makeup! The fact your face and body are a blank canvas and you are the artist transforming yourself into a more beautiful person amazes me. With millions of beauty products out there for all skin tones and skin types, it can be an adventure finding the right ones! Sadly, many of these cosmetics have harmful chemicals and by-products that not only harm you but many animals in the process to make the final product, a.k.a animal testing.
Not down with that? GREAT! There are vegan, cruelty-free, and/or organic makeup options for you! But, there is one problem I began to see when I was on my journey to this lifestyle. The lack of color options for deeper, darker skin tones. Most of the makeup line that are listed as cruelty-free, vegan, or organic usually stop within the tan range. As a woman with a medium-deep to dark skin tone, I had to dig deep and research to find companies that not only fit my ethics but also carried options for my skintone.
So this site is designed for women (and men!) of color who want to have vegan, cruelty-free, and/or organic cosmetics but don’t where to begin!